What to expect
Following on from highly-regarded success of Metaverse: The Next Ad Frontier in Sydney, AdNews is bringing the half-day conference to Melbourne. Join us on August 31 as the city’s brightest marketers, agencies and publishers reveal their strategies on the next digital revolution, from world-first metaverse campaigns and NFTs to the next 5-10 years of disruption as Web 3.0 takes hold.
8.30am: Welcome address
8.35am: PRESENTATION - Meta ANZ marketing director Alexandra Sloane
Meta ANZ Marketing Director Alexandra Sloane unpacks how brands, creators and developers are building a bridge to the metaverse through best-in-class local and international examples. The presentation will unearth current case studies and future-led insights into what the metaverse means for media, marketing and advertising professionals.
9.00am: PRESENTATION - Tennis Australia Metaverse and NFT Manager Ridley Plummer
Go behind the scenes of the Cannes Lions-winning ‘Australian Open Metaverse’ project, with an exclusive look at how it became the first Grand Slam to enter the metaverse. From the AO Art Ball NFTs release to the creation of a virtual world in Decentraland, this is an insight into one of Australia’s most innovative campaigns in Web 3.0.
9.25am: PANEL - A brave new world for media, marketers and agencies
Kathmandu CCO Eva Barrett, Vicinity Centres Head of Brand, Marketing and Experience Corrine Barchanowicz, Cricket Australia Senior Commercial Advisor Abhi Arunachalam, Thinkerbell co-founder Adam Ferrier, Resolution Digital managing Director Benton Goodbrand.
Discover how marketers, media professionals and agencies are navigating the metaverse through gamification, NFTs and experiential retail experiences. Will the metaverse be the next marketing revolution and how do brand leaders view current and future investment in this space?
9.50am: Morning Tea
10.20am: PRESENTATION - Dentsu Solutions ANZ CEO Chris Bower
Discover how Dentsu is planting a firm stake in the metaverse ground as the rise of Web 3.0 pushes media, marketing and advertising operators to unleash new solutions for brands to navigate the playing field.
10.45am: PANEL – The opportunities, challenges and trends in Web 3.0
OMD Australia Interactive Director Nicky Barton, CHEP National Head of Technology Josh Speight, Amobee Associate Director, platform and analytics solutions Jay Kim, LiSTNR Digital Product head of digital & innovation Chris Johnson
11.10am: PRESENTATION: Glenfiddich Creative Collaboration Lead Ross Blainey
Building on its longstanding creative partnerships with artists, Glenfiddich is taking its marketing efforts to the next level as it steps into the metaverse. Discover how the iconic whiskey brand is pioneering new projects in the NFT and virtual space.