Adland, what's your game plan?
1pm – 6pm, Wednesday 19th November 2025
State Library Queensland
State Library Queensland
The race for growth is on — and every move counts. The time to pitch is now.
Book NowMargins are tight. Competition is fierce. But Brisbane 2032 presents adland with a once-in-a-generation runway of opportunity. From high-stakes pitches already underway to strategies that stretch beyond the Games, this event unpacks how agencies and brands can turn the Olympic moment into long-term growth.
Speakers
Program
Going for Gold: An economic opportunity for the taking
Deloitte National Sports Practice Lead Sandra Sweeney
Queensland’s growth trajectory is accelerating with more than $70 billion in potential economic opportunity forecast between 2032–2052. This will ripple across the state’s key industries, offering adland not only the chance to shape how Queensland is seen on the world stage, but also to capture new client demand as businesses chase growth. This session delivers a data-backed view of what’s driving the opportunity, where the gains lie and how businesses should respond.
Time to pitch: New business opportunities for agencies, marketers and adland
Brisbane 2032 CMO Brent Hill, Brisbane 2032 Director of Strategic Engagement, Brand and Marketing Communications Rebecca Masci, Olympic & Paralympic Games Office Deputy Director-General Eugenie Buckley
As Brisbane 2032 draws closer, the pipeline of new work for agencies, marketers and adland is already taking shape. This session will explore the initiatives already underway, spotlight what’s on the horizon and provide insights into how the broader industry can position itself for opportunities. Attendees will gain a clear view of the commercial landscape, pitch opportunities and practical guidance on how to navigate the growth potential the Games present.
Inside the pitch: Publicis and the Olympic Win of the Decade
Publicis Worldwide MD Simone Waugh, Publicis Worldwide ECD Ryan Petrie
Brisbane’s 2032 bid was more than a proposal — it was a high-stakes creative race. This session reveals the untold story behind the successful Olympic and Paralympic pitch, unpacking the strategy, technical planning and stakeholder engagement that made it possible. Attendees will gain a behind-the-scenes look at how ideas, collaboration and execution came together to win the bid. Publicis leaders will share lessons from the process and what it takes to win a pitch that secures a global event of this scale.
Cutting-edge: Insights from Australia’s only IOC-sanctioned research body
Queensland Centre for Olympic & Paralympic Studies director Professor John Cairney
The Queensland Centre for Olympic and Paralympic Studies, Australia’s only IOC-sanctioned research body, reveals how the Brisbane 2032 Games will transform industries and drive innovation. In this session, QCOPS will explore how the event will reshape the way consumers experience sport. From immersive digital experiences and AI to virtual and augmented reality, the Games will redefine fan engagement, media consumption and sports participation—while creating opportunities for adland to showcase Queensland on the world stage.
Gold Medal for Attention: Competing for Fans in a Fragmented Sports Landscape
Capturing attention across multiple channels is becoming increasingly challenging for marketers. This panel will explore how today’s campaigns cut through the noise and create meaningful engagement with fans by leveraging unified campaign strategies and data-driven insights. The discussion will provide practical guidance on how to maximise impact, connect with audiences and drive both commercial and community outcomes in today’s fragmented sports marketing landscape.
Khemistry’s Reboot: What Every Agency Can Learn
Khemistry Managing Director Kelly Brightwell and Director Andrew Welstead
Brisbane agencies are stepping into a rare window of opportunity—one that’s energising the industry but also raising the stakes as tough competition, leaner budgets and shifting expectations take their toll. This year, creative agency Khemistry re-emerged as a world-class independent after a period of uncertainty. In this session, managing director Kelly Brightwell and director Andrew Welstead share lessons from Khemistry’s revival and what it means for agencies operating in today’s turbulent landscape.
Why Attend?
World-class speakers
AdNews Live provides attendees with access to experts in their field, through keynote sessions and interactive panel discussions tailored to media, marketing and advertising professionals.
Competitive insights
Developed in collaboration with industry stakeholders, this conference offers a unique opportunity to gain insights into trends, best practices and competitive strategies.
Professional development
AdNews Live provides companies with an opportunity to develop their teams through gaining a deeper understanding of the industry and connecting with their peers.
Unparalleled networking
Through a series of networking sessions and drinks, clients can exchange ideas and establish new business relationships in between presentations.
Venue
1pm – 6pm, Wednesday 19th November 2025
Networking drinks commence at 5pm
Cultural Precinct, Stanley Pl, South Brisbane QLD 4101
Pricing
ADNEWS LIVE Brisbane is a half-day event
State Library Queensland
Standard rate tickets are priced at $185 incl GST.
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