Queensland’s growth trajectory is accelerating with more than $70 billion in potential economic opportunity forecast between 2032–2052. This will ripple across the state’s key industries, offering adland not only the chance to shape how Queensland is seen on the world stage, but also to capture new client demand as businesses chase growth. This session delivers a data-backed view of what’s driving the opportunity, where the gains lie and how businesses should respond.

 

 

Brisbane’s 2032 bid was more than a proposal — it was a high-stakes creative race. This session reveals the untold story behind the successful Olympic and Paralympic pitch, unpacking the strategy, technical planning and stakeholder engagement that made it possible. Attendees will gain a behind-the-scenes look at how ideas, collaboration and execution came together to win the bid. Publicis leaders will share lessons from the process and what it takes to win a pitch that secures a global event of this scale.

The Queensland Centre for Olympic and Paralympic Studies, Australia’s only IOC-sanctioned research body, reveals how the Brisbane 2032 Games will transform industries and drive innovation. In this session, QCOPS will explore how the event will reshape the way consumers experience sport. From immersive digital experiences and AI to virtual and augmented reality, the Games will redefine fan engagement, media consumption and sports participation—while creating opportunities for adland to showcase Queensland on the world stage.