A. Creative Agency of the Year

BMF

Howatson+Company

The Monkeys, part of Accenture Song

Thinkerbell

B. Media Agency of the Year

Kaimera

Match & Wood (Melbourne)

OMD Australia

This Is Flow

C. Independent Agency of the Year

Akcelo

Howatson+Company

Kaimera

Thinkerbell

This Is Flow

D. Small Agency of the Year (Headcount under 25)

Bursty Company

Next&Co

Paper Moose

SICKDOGWOLFMAN

Tiny Disco

E. Digital Agency of the Year

CHEP Network

Sparro & Jack Nimble

WiredCo.

F. PR Agency of the Year

Eleven

Herd MSL

Poem

Thinkerbell

G. Ad Campaign of the Year

Overcooked Generosity. BMF for ALDI Australia

EXHIBIT A-i. Howatson+Company for Maurice Blackburn

Flipvertising. CHEP Network for Samsung Australia

Come and say G’day. M&C Saatchi Group for Tourism Australia

Off Season. BMF for Tourism Tasmania

H. Media Campaign of the Year

Somat – The Final Step. Wavemaker for Henkel

NAB Home Loans – Helping Australians hunt down their dream home. Mindshare for NAB.

Flipvertising. CHEP Network for Samsung Australia

LEGO City Goes NITRO! Initiative Australia for The LEGO Group

I. Small Budget Media Campaign of the Year (Less than $500,000)

Voice of the Sea. Innocean for Australian Marine Conservation Society

35+ Howatson+Company for Lord Nelson Brewery

Sauce of Origin. WiredCo. for Pizza Hut Australia

LEGO City goes NITRO! Initiative Australia for The LEGO Group

J. Social Media Campaign of the Year

Colgate – Sound of a Smile. Wavemaker for Colgate-Palmolive

Through Their Eyes, Maybelline. HERO for Maybelline New York

The Plastic Forecast . M&C Saatchi AU for the Minderoo Foundation

I’m Dying Inside. Howatson+Company for Modibodi

Paramount Pictures – SMILE. Wavemaker for Paramount Pictures Australia

K. Best Use of Data in Campaign Planning

Quick Service Media. Vistar Media and Hearts & Science for Mad Mex

Tonight, I’ll Be Streaming… Wavemaker for Paramount+

Flipvertising. CHEP Network for Samsung Australia

Winning the Game for Kayo Sport. Mindshare for Streamotion

AAMI Crash Index. OMD & Ogilvy for Suncorp Group

L. Best Use of Content

Through Their Eyes, Maybelline. HERO for Maybelline New York

Un-Australia. The Monkeys, part of Accenture Song, for Meat & Livestock Australia

Nedd’s Record Run. Bursty Company for Mobilise x Nedd Brockmann

The First Digital Nation. The Monkeys, part of Accenture Song, for the The Government of Tuvalu

M. Brand Partnership Award

AAMI Grand Clanger Rescue. OMD and Seven for AAMI

Alienware; Leveling the playing field in gaming. EssenceMediacom Australia for Dell ANZ

She’s Electric. Innocean for Hyundai

Macca’s Footy. I’m lovin’ it. OMD for McDonald’s

LEGO City goes NITRO! Initiative Australia for The LEGO Group

N. Social Responsibility/Pro Bono Award

Public Kindness Announcements. Wavemaker for Kindness Factory

EXHIBIT A-i. Howatson+Company for Maurice Blackburn

Through Their Eyes, Maybelline. HERO for Maybelline New York

Nedd’s Record Run. Bursty Company for Mobilise

The First Digital Nation. The Monkeys, part of Accenture Song, for the The Government of Tuvalu

O. Diversity Award

Diversity’s Blind Spot. GroupM

Show Up For IWD. Innocean

Open House. M&C Saatchi Group

P. The Game Changer Award

Digital Sustainability Initiative. GroupM

Through Their Eyes, Maybelline. HERO for Maybelline New York

The First Digital Nation. The Monkeys, part of Accenture Song, for the The Government of Tuvalu

Q. Best Use of AI

Never Done Evolving. AKQA

EXHIBIT A-i. Howatson+Company for Maurice Blackburn

R. Employer of the Year (Headcount Over 75)

BMF

Howatson+Company

Initiative Australia

Spark Foundry

Sparro & Jack Nimble

S. Employer of the Year (Headcount Under 75)

Equality Media + Marketing

Example

Half Dome

The Media Store

WiredCo.

T. Marketing Team of the Year

Bonds

Cashrewards

Salvos Stores

Tourism Australia

U. The AdNews Effectiveness Award

Un-Australia. The Monkeys, part of Accenture Song, for Meat & Livestock Australia

I’m Dying Inside. Howatson+Company for Modibodi

OzHarvest ‘The behaviour change that stuck’. R/GA Australia for OzHarvest

The First Digital Nation. The Monkeys, part of Accenture Song, for the The Government of Tuvalu

Toyota Genuine Service – Odomilestones. Dentsu Creative for Toyota Motor Corporation Australia