8:30am Opening Address
Publisher Assia Benmedjdoub
8.35am PRESENTATION: Meta ANZ Marketing Director Alexandra Sloane
Meta ANZ Marketing Director Alexandra Sloane unpacks the bridge to the metaverse with look at today’s opportunities for brands, creators, artists and developers, as well as best-in class examples locally and globally.
8.55am PRESENTATION: Tennis Australia Metaverse and NFT Project Manager Ridley Plummer
Go behind the scenes of Tennis Australia’s Web 3 strategy, with a look at how the Australian Open became the first Grand Slam to enter the metaverse through AO Art Ball NFTs and the creation of a virtual world for visitors.
9:15am A brave new world for media and marketers
Optus Head of 5G Harvey Wright, Cricket Australia Senior Commercial Advisor – Media Rights Abhi Arunachalam and Vicinity Centres Head of Brand Marketing Corrine Barchanowicz.
Unearth how Australian consumer brands and media players are dipping their toes into the metaverse pool through NFTs, virtual campaigns and future-led customer experience strategies.
9.45am Morning Tea
10.15am PRESENTATION: Glenfiddich Creative Lead Ross Blainey
Established in 1887, Glenfiddich is one of the world’s most awarded single malt Scotch whiskeys. Discover how the historic brand is breaking new ground through its work in the NFTs space, including a recent venture at Australian Fashion Week.
10.30am PRESENTATION: Dentsu Solutions ANZ CEO Chris Bower
Discover how Dentsu is planting a firm stake in the metaverse ground, as the rise of Web 3 pushes media, marketing and advertising operators to unleash new solutions for brands to navigate the playing field.
10.50am PANEL: Agencies and the metaverse unpacked
Foxcatcher MD David Gaskill, Wunderman Thompson Chief Innovation Officer Martin Beecroft, MediaCom Australia National Head of Data and Technology Acceleration Minsun Collier, OMD Australia National Head of Digital Alison Costello and Gayle While Chief Client Officer Dentsu ANZ Creative.
Will the metaverse be a source of structural disruption for the industry? Agencies weigh in on the biggest buzzword of the year, from how agencies are addressing digital developments to client engagement and future outlook.