Metaverse: the next ad frontier
“In the metaverse, you’ll be able to do almost anything you can imagine — get together with friends and family, work, learn, play, shop, create — as well as completely new experiences that don’t really fit how we think about computers or phones today.”
Facebook founder Mark Zuckerberg
Adidas, Gucci, Samsung, PwC, JP Morgan and HSBC are purchasing real estate in metaverse worlds like Decentraland and The Sandbox. Meta is funnelling US$10 billion into the Facebook Reality Labs division this year while Microsoft spent $75 billion to purchase metaverse pioneer Activision Blizzard.
It’s time to hitch your virtual wagons and discover where the virtual gold is buried in this new frontier, as AdNews curates this half-day conference and networking event for marketers, media brands and agencies.
Sessions will include:
The Case Study: The Australian Open
The Australian Open became the first Grand Slam to enter the metaverse this year, with the first minting of AO Art Ball NFTs linked to live match data and a virtual hosting of the AD in 3D virtual reality platform Decentraland. Go behind the scenes of this extraordinary global first, as the world’s best developers and sporting minds joined forces to stay ahead of consumer trends and expand into new sectors in ways never seen before.
The Panel: The metaverse and media agencies
Australia’s top media and digital agency experts weigh in on the metaverse: what is this new digital frontier and what are the key trends, insights and case studies that industry professionals must understand to navigate unchartered terrain? From purchasing virtual plots and immersive AR/VR experiences to the rise of NFTs, the panel discussion will cover the full gamut of metaverse experiences.
The Presentation: Into the metaverse with Meta
Meta (formerly Facebook) is tipping in $US10 billion into the Facebook Reality Labs division this year alone. But what is the bridge to the metaverse today and what are the creative opportunities for brands, creators, artists and developers? Meta presents local and global best in class examples from the current landscape, as the industry shifts gears into the new digital frontier.
The Conversations: Marketers and metaverse investors
Wading into the Web3 world can be daunting for brands and media agencies, with rapid changes to the digital landscape. Animoca Brands, owner of The Sandbox, raised more than $358 million in January this year to build an open metaverse by using blockchain and NFTs to enable digital ownership of users’ virtual assets and data. The company will join in metaverse conversations on the day, alongside media and marketing professionals currently experimenting in the space.
More details to be announced soon.