Perth

8:30 am – Registration

9:00 am – AdNews Welcome

9:05 am – Pushing the boundaries of creativity

Thinkerbell founder and consumer psychologist Adam Ferrier
Advertisers are expected to execute big creative ideas, but with marketing budgets under scrutiny this year, Adam Ferrier explores how agencies can continue to push the boundaries of creative advertising and explores the secrets to forming trust in CMO and agency relationships.

9:30 am – The journey beyond

HBF general manager, marketing and engagement Louise Ardagh.
After 80 years of caring for the health of West Australians, HBF has an ambitious growth strategy to tap into the east coast and become a national leader in its category. Leaning on the back of a definitive symbol of Perth – the cuddly quokka – tied with tongue in cheek copy, this presentation unearths the repositioning journey behind WA’s oldest private health insurer.

9:55 am – 2023: Inside The marketer’s playbook

Curtin University director, brand and marketing Kate Jennings, RAC general manager of brand and marketing Haylee Felton, Harvest Road head of marketing Sam Tomeo,
Influenced by the macroeconomic climate, the debate around brand vs performance marketing is at the forefront of industry discourse. Highlighting the opportunities and challenges for partners, this marketer panel will shine a light on where allocation of budget and investments are going.

10:25 am – Tea break

10:55 am – Perth Unplugged: The economic outlook

A fireside chat with Chamber of Commerce and Industry WA chief economist Aaron Morey

With inflation, cautionary spending and the cost-of-living crisis making headlines, what does the period ahead look like for the WA market? Moderated by Nine’s Perth managing director Clive Bingwa, this session will unearth how businesses can navigate the current climate and what industries hold the most growth as consumer behaviour shifts.

11:20 am – Game, set, scale: The rise of independents

Match & Wood CEO and founder Lyndelle O’Keefe, Meerkats founder and creative director Mike Edmonds, Glide Agency CEO and IMAA leadership head Es Chandra, and Longreach Media managing director and founding partner Angela Nutton

Australia is riding a wave of innovative independent agencies, but with such competition what’s the key to scaling sustainably? This panel will focus on the benefits of a national positioning, how to get an indie agency acquired and the power of people and culture.

11:50 pm – Decoding digital transformation

Juicebox strategist and Co-Founder Joel Pember

The rapid rise of new technologies – such as the Metaverse, AI and now Threads – has added complexity to the digital ad market. In this presentation, Joel Pember will illustrate how companies can break through the noise and capture the potential of digital transformation, highlighting key challenges and opportunities facing advertising professionals.

12:15 pm – Close