AdNews Live: Brisbane Amplified is a half-day event, co-curated with the Brisbane Advertising Association, that will seek to inform, educate and entertain. Embracing the topics and issues that matter most to you, we will bring together the most accomplished local and nationwide speakers to engage our delegates. The event will also serve as a best-in-show for Brisbane campaigns, while networking and speed-dating will close the day’s formalities during post-event drinks.
Keynote Speaker: Dr John Pickering, founder, CEO, and chief behavioural scientist, Behaviour Innovation
Behaviour Innovation is a Brisbane-based behavioural science company that specialises in the design, delivery and evaluation of behaviour change programs, including one of Australia’s largest environmental behaviour change initiatives, Project Cane Changer, which involved the modification of farming practices in order to improve water quality entering the Great Barrier Reef.
John will explore the findings of this program and show how learnings from it can be adapted to the marketing, advertising and communications industries.
Dr Pickering will be interviewed by AdNews and will also welcome questions from the floor.
Exclusive Research Presentation –Great Northern Beer Co is one of Australia’s fastest growing beer brands, which has found national success while embracing their far-north Queensland roots. This has relied on a strategy that harnesses a deep understanding of what connects and divides metro and regional Australia.
There are big issues facing Australians, particularly those in regional communities, who are disenfranchised by the growing divide with metro cities. They feel they’ve been left behind without the support or investment needed for survival. This “us vs them” mindset highlights the need for marketers to re-think communication, as there has never been a stronger argument against a ‘one-size-fits-all’ approach. AdNews has partnered with Great Northern Beer Co & The Lab insight & strategy will share insights that challenge misconceptions and provides practical learnings marketers can adopt.
Speakers: Amanda Windus (Lab Strategy) and Antonia Ciorciari (Great Northern Beer senior marketing manager)
15-minute Interview: Ikon CEO Lesley Edwards on building flexible, national workforces.
Lesley operates a national and flexible workforce. She has a truly unique approach to how Ikon best delivers work for clients, relying on workforces with different specialties all over the country. In this interview with AdNews assoc. publisher Nicola Riches she will reveal what this takes and tackle why this approach isn’t adopted by all agency groups.
The interview will form an intro to following panel:
Brisbane’s Coming Of Age
Brisbane has been referred to as a tier-2 market in the past. This tag has finally been shaken off. But, is there an argument that agency holding groups could restructure their workforces to make greater use of Brisbane talent? And could this help stem the mid-tier exodus of talent that tends to happen in QLD? How is the local business combating this and what needs to be done to promote flexible workforces across the whole country?
Ikon CEO Lesley Edwards remain on stage and be joined by: SCA head of sales Will Allen and Youngbloods and The Trenches co-founder/organiser Matt Gardener. More names to follow.
The Brisbane Creative Showcase Video & Panel
VMLY&R and the Brisbane Advertising and Design Club are working behind the scenes to bring together a showreel of the best work that has come out of Brisbane in recent decades. We’re trying to reach as far back into the city’s ad video archive as possible. We’ll be tracking past ads, current ads and look to the future via a panel.
Speakers: Ryan Petrie, ECD at Publicis Worldwide and VMLY&R Brisbane MD Adam Kennedy, plus two more names tbc.
How Does An Agency Embrace Martech?
How do you cope when the CMO you work for is running Adobe, Google, Salesforce, Marketo and you are having to strategise around those? This poses tricky problems for media and creative agencies alike. We’ll bring together several local and interstate names to discuss how this is best tackled.
Names confirmed so far include Jonathan Kerr, CMO of Auto & General and BCM Director of Media & Engagement Chris Platt. Two more names will be confirmed soon.
Fireside chat: Sam Viney, General Manager – Customer at Amart Furniture
Sam Viney will join AdNews senior journalist Josh McDonnell, for a one-on-one fireside chat, wrapping up proceedings for the day. A former Westpac marketer, Viney was customer interaction lead for ALDI South at the global headquarters in Germany, and before that marketing director for ALDI Australia. Under Viney’s lead, ALDI Australia several effectiveness awards, helped to deliver strong sales growth and market share for the supermarket chain. He also spent four years with BMF Australia on the Aldi account. Amart Furniture has been building its brand successfully over the past few years by engaging in clever marketing tactics, expanding its product range and opening new stores. Viney will reveal the scope of his work and some of the plans the brand has for the future.
5pm – close – drinks and networking