1.30pm AdNews welcome
1.35pm Presentation: Navigating the macroeconomic climate
Canstar CMO Sara Tweedly
As Australian businesses navigate changes to the macroeconomic climate this year, this presentation will unearth insights into the current landscape and its impact on consumers. Drawing on Canstar research and analysis, the session will equip industry stakeholders with an understanding of the economic forces at play and factors shaping consumer behaviour and preferences.
2.00pm Panel: Inside the FMCG and QSR marketing rulebook
Baskin-Robbins National Marketing Manager Natasha Guiulfo, Zenith Media Australia Chief Client Officer Kate Lippett and Uber Head of Advertising Sales ANZ Michael Levine.
In today’s fast paced and ever-changing market, FMCG and QSR sectors play a crucial role in meeting consumer demands for convenience, innovation and quality. This panel discussion will explore how marketers are steering their brands around evolving consumer behaviour, key areas of investment and their channel mix in 2023.
2.30pm Presentation: The power of long-range marketing
Suncorp EGM Brand and Marketing Mim Haysom and Leo Burnett Chief Client Partner Amanda Wheeler
Three years in the making, a marketing program designed to show Queenslanders how to build disaster-proof homes in the face of climate change has revolutionised the advertising industry. Awarded Grand Prix at Cannes Lions 2022, this presentation unpacks Suncorp’s ‘One House’ and ‘Resilience Road’ campaigns and the power of long termism in marketing.
2:55pm Afternoon tea
3.30pm: Panel: Technology disruption and the path ahead
Foxtel Media Brisbane Sales Director Katherine Frost, Ryvalmedia Brisbane Managing Director Mark Power, Quantcast Commercial Director ANZ Daniel O’Connor and Entain Group Chief Marketing Officer James Burnett
Game-changing investments to technology have revolutionised the media, marketing and advertising sector. This panel session explores the latest wave of disruption in the digital economy, from the transformative impact of AI to key developments in media platforms and media agency remits.
4.00pm Presentation: Decoding the rise of AI in advertising
University of Queensland Director of Digital Cultures and Societies Nicholas Carah
Global advertising groups are adopting AI faster than many analysts predicted, a form of an arms race to be on top of the heap in what’s been described as a new industrial revolution. In this presentation, academic Nicholas Carah unpacks his insights and perspectives into the ever-evolving AI landscape.
4.30pm: Panel: Brisbane’s newcomers and the future ahead
Atomic 212 National Managing Director Rory Heffernan, Bastion Experience QLD Managing Director Rohan Sawyer, Liquid Australia Senior Account Director Hollie Jones
Brisbane is becoming one of the fastest-growing cities for advertising agencies, with a suite of new local and international players setting up shop this year. This panel delves into the key factors influencing expansion into the market, alongside preparations for the Brisbane Olympics 2032 and navigating changes to regulations in advertising.
5.00pm: Networking Drinks
AdNews Live provides attendees with access to experts in their field, through keynote sessions and interactive panel discussions tailored to media, marketing and advertising professionals.
Developed in collaboration with industry stakeholders, this conference offers a unique opportunity to gain insights into trends, best practices and competitive strategies.
AdNews Live provides companies with an opportunity to develop their teams through gaining a deeper understanding of the industry and connecting with their peers.
Through a series of networking sessions and drinks, clients can exchange ideas and establish new business relationships in between presentations.