AdNews Publisher Assia Benmedjdoub
1:35PM KEYNOTE: Ehrenberg-Bass Institute director Professor Byron Sharp
Byron Sharp is a Professor of Marketing Science and director of the Ehrenberg-Bass Institute – the world’s largest centre for research into marketing. His first book How Brands Grow: what marketers don’t know has been called one of the most influential marketing books of the past decade. Professor Sharp’s knowledge about modern marketing and evidence-based thinking will set the tone for ‘Future Adland: Future Adelaide’.
2:20PM PANEL: How are marketers recalibrating in 2022 and beyond?
Penfolds CMO Kristy Keyte, South Australian Tourism Commission CMO Erik de Roos and Afterpay Director of Partner & Retail Marketing ANZ Nikita Mehta
Following a period of unprecedented change, brands and marketers are navigating a new landscape defined by shifts in consumer behaviour, supply chains and digital transformation. As every ad dollar, choice of channel and customer experience comes under the lens, discover how marketers are making decisions as these new opportunities and challenges emerge.
2:50PM IN CONVERSATION: Maggie Beer Holdings CEO Chantale Millard and Director of Marketing, Nikki Barnett
Discover how Maggie Beer Holdings is transforming into a scalable omnichannel business, backed by a future-focussed digital marketing strategy. Last year, the Group acquired the growing eCommerce business Hampers & Gifts Australia for $40 million in a move that doubled its size and accelerated online sales. With Australians’ FMCG buying habits disrupted by COVID-19, discover how brands, marketers and advertisers are shifting their strategies for the future.
3:15PM AFTERNOON TEA
3:40PM PRESENTATION: Accenture Interactive eCommerce and digital lead Peter Davias
Adelaide is fast becoming a destination for innovation, with major firms including Accenture and PwC establishing local hubs within the hi-tech sector. Discover the capabilities of Accenture’s Adelaide technology hub and what it means for the city’s rapidly evolving tech credentials, alongside an insight into future eCommerce, CX and marketing trends.
4:05PM PANEL: How are media and advertising heavyweights preparing for future disruption?
OMD Adelaide & Jarvis Marketing MD Mark Elsdon, TBWA Senior Creative Patrick O’Reilly, Nine Group Business Director Troy Sokol, SCA GM Regional SA & NT & Head of Sales Adelaide Robert Iannazzo, Pubmatic Associate Director Advertiser Solutions ANZ Brittany Lefave, Carat Group Investment Director Adele Gibb
Discover how agencies, suppliers and publishers are recalibrating after a period of disruption. As consumer behaviour shifts in the post-pandemic environment, the industry is driving forward with new ideas, solutions and strategies for the period ahead.
4:45PM PRESENTATION: Adelaide Economic Development Agency Managing Director Ian Hill
How do you promote the world’s third most liveable city? As businesses accelerate economic growth after the COVID-19 pandemic, new marketing campaigns and strategies are being deployed to drive consumer engagement. Discover how the City Of Adelaide is embracing digital transformation and initiatives to attract investment and expand the city’s future visitor economy.
5:10PM CLOSE - DRINKS AND NETWORKING