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AdNews Live: Adelaide Amplified is a special half-day event, co-curated with the Adelaide Advertising and Design Club and Adelaide Media Club. Join us for an afternoon that will inform, educate and inspire on the topics that matter to you most as we bring together some of the industry’s brightest minds to engage our delegates. The event will showcase the exceptional talent and work Adelaide has to offer, followed by networking drinks to round out the day’s formalities.


1.15pm Welcome

AdNews Publisher Assia Benmedjdoub


1.20pm Keynote Address: Reg Carruthers

Defence SA executive director defence and space

When Holden closed its doors for the last time there was much discussion about what the future held for South Australia. The state embarked on a new vision to prioritise innovation, growth, investment and exports across nine key sectors including defence and space. Already acknowledged as the Defence State, Adelaide is the centre of gravity for Australia’s new space sector and with billions of dollars committed into the defence and space projects, Defence and Space will provide long term opportunities for future generations of South Australians. In this presentation, Reg will outline the current and future landscape for defence and space sectors in South Australia and how these developments link to adjacent sectors including mining, food and ag and creative industries through innovation, research and development.


1.50pm Diversify or die: How brands recalibrated amid disruption

SATC executive director of marketing Brent Hill, Carat Adelaide managing director Vikki Friscic, University of Adelaide chief marketing officer Benjamin Grindlay and Showpony managing director Jamie Scott

The last year has been arguably one of the most disruptive years to date for those of the living population. For some industries it became a matter of diversification or death. Transformation and innovation became imperative to their survival. Hear more on how brands within the travel and education sector had to innovate and diversify in 2020 and what this means for their brands in the future.


2.20pm What does the future of creativity sound like?

SCA national head of creativity for The Studio Matt Dickson and Spotify AUNZ senior creative strategist Matt Bryant

The world of audio presents boundless possibilities for brands to get creative. With advances in technology and the breadth of channels that encompass audio expanding, brands are building game changing creative campaigns that capture the attention of all listening. But what makes a good audio campaign? And how can brands and agencies leverage sound as a creative means in the same way they would for visual campaigns


2.55pm Afternoon Tea


3.25pm The new era of television

Nine managing director and director of sales in Adelaide Sean O’Brien, Amplified Intelligence CEO and founder Professor Karen Nelson-Field, Starcom Melbourne and Adelaide MD Stuart Jaffray and KWP media director Michelle Grogan

TV has long been hailed as the holy grail for brands seeking the attention of mass audiences. As the medium changes with more video-on-demand services and more people watching across connected devices, brands are faced with both fragmented attention spans and new avenues to advertise. Innovations around measurement and the looming launch of VOZ are also set to enhance how marketers can inform their total TV buy in a way they haven’t been able to before. Hear more on how brands can keep up with the new era of television and what they can do to maximise their spend across TV.


4.00pm The power of regional

SCA director of sales Rob Iannazzo (Boomtown), Wavemaker Adelaide managing director Matt Hofmeyer and Mitsubishi senior marketing manager Karen Bradley

Despite making up a sizable portion of the population, many brands still overlook regional Australia in their advertising. The word ‘regional’ is often associated with stereotypes of akubra hats and living on farms but for the majority of regional Australians this couldn’t be further from the truth. Find out why brands need to innovate their media buy and campaigns to reach a truly diverse and lucrative audience.


4.30pm Homegrown heroes 

Rising Sun Pictures founder and managing director Tony Clark and Andrew Brooks, Category, Insights & Innovation Manager at Coopers Brewery

Home to brands who have made their mark both nationally and across the globe, Adelaide has no shortage of homegrown entrepreneurs and innovative leaders. A hub for creativity and big ideas, the city proves you don’t need to be on the eastern seaboard to disrupt the market. In this panel, AdNews speaks to local entrepreneurs and brands about how they have forged their path to success.


5.00pm Close – drinks and networking