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1:00pm Registration
1:30pm AdNews Welcome
1:35pm Presentation – Economic Outlook: Opportunities and challenges for adland
Bendigo and Adelaide Bank chief economist David Robertson
Australian households have experienced an unprecedented decline in their purchasing power over the past year as rising interest rates, inflation and cost of living pressures impact consumer wallets. While South Australia’s economy has remained resilient compared to other states and territories, how will the local and national climate shift in the year ahead? Leading economist David Robertson offers a detailed economic outlook, equipping advertising professionals with insights to inform their media, marketing and creative strategies.
2:00pm Presentation – AI Applied: The reality of artificial intelligence in adland
Howatson+Company chief data and technology officer Hoang K. Nguyen.
In an increasingly competitive agency landscape, artificial intelligence has emerged as the latest USP. But what’s the bridge between fact and fiction? This session will cut through the noise with a deeper understanding of how AI is currently shaping the advertising industry and explore real-world examples of AI implementation. Delegates will be equipped with the knowledge to navigate the changing playing field ahead.
2:25pm Panel – Cookies re-crumbled: Navigating the next chapter of change
Starcom CEO Nick Keenan, Weber Barbeques director of marketing and eCommerce ANZ Nicole Parker, Foxtel Media sales director Katherine Frost and Quantcast sales director Vic & SA Darren Morton. Moderated by senior ad tech leader, Amelia Ward this expert panel will unpack the current state of play across brands, agencies, publishers and tech companies.
The advertising landscape has been undergoing a seismic shift with the phase-out of third-party cookies and changing privacy regulations in recent years. Google’s decision to terminate third-party cookies in the second half of 2024 has reignited conversations around alternative identifiers and the importance of first-party data. Moderated by IAB Australia CEO Gai Le Roy this expert panel will unpack the current state of play across brands, agencies, publishers and tech companies.
2:55pm Afternoon Tea
3:25pm Presentation – Crafting SA’s Destination Brand: Unlocking South Australia’s tourism treasure chest
SATC CEO Emma Terry
After driving Tourism Tasmania’s industry-leading ‘Come Down For Air’ platform as their CMO, Emma Terry is now one year into her role as CEO of the South Australian Tourism Commission crafting the agency’s vision for tourism and South Australia’s destination brand. With the SATC committed to growing the state’s visitor economy to $12.8 billion by 2030 and realising tourism’s potential as a ‘force for good’, this inspiring presentation will cover Emma’s learnings from CMO to CEO and her vision for building South Australia’s destination brand. Using commercial creativity to deliver strategic and economic outcomes, Emma Terry will reveal a range of strategies to help the state’s tourism industry reach its full potential.
3:50pm Presentation – Case Study: Inside the challenger brand’s playbook
On The Run (OTR) Chief Marketing Officer Dewald du Plooy
A stalwart in the local market, OTR has redefined the convenience and petrol retailing landscape in South Australia. Positioned in a fiercely competitive category with established national and international contenders, OTR has emerged as a successful challenger brand by disrupting traditional norms with innovative and catchy marketing strategies. In this presentation, CMO Dewald du Plooy shares a page from his marketing rulebook, unpacking the brand’s hilarious and Effie Award-winning ‘Go a Moe’s’ platform.
4:15pm Panel – Adelaide Advantage: Driving South Australia’s Advertising Future
South Australia Premier Peter Malinauskas, Wavemaker CEO Peter Vogel, OMD Australia co-CEO Sian Whitnall, and Dentsu Media CEO Danny Bass. Presented by Nine Presenter Alice Monfries and moderated by Nine Chief Sales Officer Michael Stephenson.
The advertising industry and government are major stakeholders in driving economic growth and competitiveness. Headlined by South Australian Premier Peter Malinauskas, this panel will delve into strategies for building and expanding the state’s advertising sector and explore new avenues for developing skills and opportunities in the market. Featuring a cross-section of state and national leaders, the session will tackle the industry’s biggest questions under a collaborative government and advertising lens.
5:00 pm Networking Drinks
AdNews Live provides attendees with access to experts in their field, through keynote sessions and interactive panel discussions tailored to media, marketing and advertising professionals.
Developed in collaboration with industry stakeholders, this conference offers a unique opportunity to gain insights into trends, best practices and competitive strategies.
AdNews Live provides companies with an opportunity to develop their teams through gaining a deeper understanding of the industry and connecting with their peers.
Through a series of networking sessions and drinks, clients can exchange ideas and establish new business relationships in between presentations.
South Australia Premier Peter Malinauskas, Wavemaker CEO Peter Vogel, OMD Australia co-CEO Sian Whitnall, and Dentsu Media CEO Danny Bass. Presented by Nine Presenter Alice Montrose and moderated by Nine Chief Sales Officer Michael Stephenson.
The advertising industry and government are major stakeholders in driving economic growth and competitiveness. Headlined by South Australian Premier Peter Malinauskas, this panel will delve into strategies for building and expanding the state’s advertising sector and explore new avenues for developing skills and opportunities in the market. Featuring a cross-section of state and national leaders, the session will tackle the industry’s biggest questions under a collaborative government and advertising lens.
Bendigo and Adelaide Bank chief economist David Robertson
Australian households have experienced an unprecedented decline in their purchasing power over the past year as rising interest rates, inflation and cost of living pressures impact consumer wallets. While South Australia’s economy has remained resilient compared to other states and territories, how will the local and national climate shift in the year ahead? Leading economist David Robertson offers a detailed economic outlook, equipping advertising professionals with insights to inform their media, marketing and creative strategies.
SATC CEO Emma Terry
After driving Tourism Tasmania’s industry-leading ‘Come Down For Air’ platform, Emma Terry is now one year into crafting brand South Australia. With the South Australian Tourism Commission committed to growing the visitor economy to $12.8 billion by 2030, this inspiring presentation will unlock the vision for building the state’s brand assets. Using commercial creativity as a strategic weapon, Emma Terry will reveal a range of strategies to help the state’s tourism industry reach its full potential.
Howatson+Company CEO Chris Howatson and Howatson+Company chief data and technology officer Hoang K. Nguyen.
In an increasingly competitive agency landscape, artificial intelligence has emerged as the latest USP. But what’s the bridge between fact and fiction? This session will cut through the noise with a deeper understanding of how AI is currently shaping the advertising industry and explore real-world examples of AI implementation. Delegates will be equipped with the knowledge to navigate the changing playing field ahead.
Starcom CEO Nick Keenan, Weber Barbeques director of marketing and eCommerce ANZ Nicole Parker, Foxtel Media sales director Katherine Frost and Quantcast sales director Vic & SA Darren Morton.
The advertising landscape has been undergoing a seismic shift with the phase-out of third-party cookies and changing privacy regulations in recent years. Google’s decision to terminate third-party cookies in the second half of 2024 has reignited conversations around alternative identifiers and the importance of first-party data. Moderated by IAB Australia CEO Gai Le Roy this expert panel will unpack the current state of play across brands, agencies, publishers and tech companies.
On The Run (OTR) Chief Marketing Officer Dewald du Plooy
A stalwart in the local market, OTR has redefined the convenience and petrol retailing landscape in South Australia. Positioned in a fiercely competitive category with established national and international contenders, OTR has emerged as a successful challenger brand by disrupting traditional norms with innovative and catchy marketing strategies. In this presentation, CMO Dewald du Plooy shares a page from his marketing rulebook, unpacking the brand’s hilarious and Effie Award-winning ‘Go a Moe’s’ platform.
