AdNews L!VE
ADELAIDE
AMPLIFIED
1pm – 6pm Tuesday 21 March 2023
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1pm – 6pm Tuesday 21 March 2023
AdNews Live provides attendees with access to experts in their field, through keynote sessions and interactive panel discussions tailored to media, marketing and advertising professionals.
Developed in collaboration with industry stakeholders, this conference offers a unique opportunity to gain insights into trends, best practices and competitive strategies.
AdNews Live provides companies with an opportunity to develop their teams through gaining a deeper understanding of the industry and connecting with their peers.
Through a series of networking sessions and drinks, clients can exchange ideas and establish new business relationships in between presentations.
The advertising industry is scrambling for talent as high job vacancies, salary inflation and churn rates place pressure on businesses to tackle shortages. In this presentation, one of Australia’s peak industry recruiters shares his insights on the current state of the talent war and which strategies are proving successful in attracting and retaining the best employees.
Australia’s media market finished last year with record advertising spend, as the total value of bookings nudged the $9 billion mark. With the macroeconomic environment shifting in the new year, leading industry consultant and pitch doctor Darren Woolley presents his insights around the current media and marketing climate and pitch activity.
A definitive symbol of South Australia since 1932, R.M.Williams is one of the best-known and best-loved boot brands in the world. With a new brand platform setting its long-term strategic vision as a business, this presentation unearths the journey to bring it back to its roots under new Australian ownership.
Adelaide has welcomed a number of high-profile international and interstate hires in recent times. With talent at the forefront of industry minds this year, this panel will discuss why stakeholders are making the move to South Australia, their plans moving forward and agency insights into pitch opportunities and recruitment.
As Australia transitions into a post-pandemic era, marketers are adapting to the new normal of consumer behaviour and media consumption patterns. This session will uncover how brands, publishers and agencies are navigating the changing landscape from new strategies and campaigns to changes in investment and planning.
1.00pm Registration
1.30pm AdNews Welcome
1.35pm Industry Outlook: Trinity P3 Global CEO Darren Woolley
Australia’s media market finished last year with record advertising spend, as the total value of bookings nudged the $9 billion mark. With the macroeconomic environment shifting in the new year, leading industry consultant and pitch doctor Darren Woolley presents his insights around the current media, marketing and pitch climate.
2.00pm The new media and marketing rulebook: Coopers National Marketing Manager Kate Dowd, G’Day Group CMO Lahnee White, Nine Director of Sales for Total Television Richard Hunwick. Dentsu ANZ CEO Danny Bass
The post-pandemic era is here – and industry professionals are adapting to a new normal in consumer behaviour and media consumption. This session will uncover how brands, publishers and agencies are navigating the changing landscape from new strategies and campaigns to changes in investment and planning.
2.30pm Crafted for Life: R.M.Williams CMO Chris Willingham
A definitive symbol of South Australia since 1932, R.M.Williams is one of the best-known and best-loved boot brands in the world. With a new brand platform setting its long-term strategic vision as a business, this presentation unearths the journey to bring it back to its roots under new Australian ownership.
2.55pm: Afternoon Break
3.20pm Inside The Talent War: DMCG Global Managing Partner Simon Hadfield
The advertising industry is scrambling for talent as high job vacancies, salary inflation and churn rates place pressure on businesses to tackle shortages. In this session, one of Australia’s peak industry recruiters shares his insights on the current state of the talent war and which strategies are proving successful in attracting and retaining the best employees.
3.50pm Homeward Bound: RAA CMO Michael Healy, Journey Beyond Justine Lally, AADC co-president Nic Eldridge
Adelaide has welcomed a number of high-profile international and interstate hires in recent times. With talent at the forefront of industry minds this year, this panel will discuss why stakeholders are making the move to South Australia, their plans moving forward and agency insights into pitch opportunities and recruitment.
4.20pm Digital disruption: Invest SA director hi-tech and emerging opportunities Gavin Artz
The global technology industry is a fast-evolving machine, with AI-integrated marketing solutions and disruptors such as ChatGPT changing the conversation this year. In this presentation, discover how South Australia is developing world-leading capabilities in artificial intelligence and data analytics.
4.45pm AdNews close
4.50pm Drinks
